It started with a trip to Italy and got completely out of hand.
While travelling through Italy, Mark, founder of Pistachio Papi, discovered a country completely obsessed with pistachios. Everywhere he looked there were pistachio-filled doughnuts, cannoli, croissants, gelato, coffee, pastries and desserts. The list goes on! He’d never seen anything like it.
Curiosity quickly turned into obsession as he made it his mission to try every pistachio creation he could find.
When Mark returned to Australia, he couldn’t stop thinking about what he’d experienced. At the time, premium pistachio spreads were virtually impossible to find, so every trip back to Italy meant stuffing his suitcase full of jars to bring home.
His obsession became content, and his growing online community followed along. Before long, friends, family and followers were all asking for jars of their own. The demand became too big for one suitcase, and that’s when Mark realised it was time to create something of his own.
Together with his business partner Chris, Mark launched Pistachio Papi. With the help of the unapologetic Nonnas, Yiayias, Tetas and Babushkas, the brand exploded.
Through bold, unorthodox marketing, Pistachio Papi quickly became far more than just a pistachio spread. It became a brand people wanted to be part of.
Pistachio Papi — Australia’s #1 pistachio spread — now spans multiple categories, from desserts, beverages and bakery collaborations to retail products, hospitality and licensing partnerships. It was about building a brand people genuinely love.
